When it comes to combining style, patriotism, and a strong sense of community, the Black Rifle Coffee Company hat stands out. This unique hat represents more than just a fashion statement; it embodies the dedication and sacrifice of those who serve in the military and the unwavering support they receive from their fellow Americans.
A Journey of Service and Inspiration
Tyler Merritt, CEO and founder of Nine Line Apparel, has a deep-rooted connection to the military. Influenced by his grandfather, a Marine who bravely fought at Iwo Jima, and his brother, who enlisted in the Army right out of high school, Tyler’s path was inevitably shaped by their dedication. The events of 9/11 further solidified his resolve to serve his country.
From West Point to Flight School
Tyler’s journey began at West Point, where he received the honor of attending this prestigious institution. While his brother took the enlisted route, Tyler pursued the path of an officer and ultimately found himself in the air, serving as a special operations air mission commander. His experiences in Iraq exposed him to the true realities of war and instilled a strong desire to support those on the ground.
Bridging the Gap Through Apparel
Inspired by the need to bridge the gap between military and civilian life, Tyler and his wife started Nine Line Apparel. It began as a hobby in their garage, catering to the custom apparel needs of various special operations groups. Their aim was to create meaningful designs that ignited conversations and fostered a sense of unity and patriotism.
The Power of Collaboration
Tyler’s path crossed with the team at Black Rifle Coffee Company in a fascinating way. Initially, a mistaken similarity between his brother’s coffee brand and Black Rifle ignited some tension. However, realizing the error, Tyler took it upon himself to reach out to Black Rifle’s founders – Matt, Evan, and JT – to rectify the situation. This conversation paved the way for a unique collaboration between the two veteran organizations.
Building a Community Through Coffee and Apparel
The collaboration between Nine Line Apparel and Black Rifle Coffee Company has blossomed into something remarkable. The idea of opening a Black Rifle shop connected to Tyler’s apparel store in Savannah arose, and the rest is history. In just six months, they turned this idea into a reality, creating a strong foundation for future expansion.
A Rising Demand for Patriotism and Quality
The success and demand for both Nine Line Apparel and Black Rifle Coffee Company are undeniable. By combining their forces, they have created a movement that resonates with people all over the country. Plans for expanding beyond their first store are already in motion, with potential locations in Charleston, downtown Savannah, Jacksonville, and Eggland on the horizon.
The Black Rifle Coffee Company hat serves as a symbol of unity, reminding us of the importance of supporting our communities and giving back. It represents the stories of those who have served and the shared values that bind us as Americans. As the collaboration between Nine Line Apparel and Black Rifle continues to flourish, their journey is only just beginning. Visit Marmalade Cafe to learn more about their inspiring story.